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Advocate
> Writing an op-ed
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Writing an op-ed
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It can be a good idea to submit an opinion article for the local paper about your issue for children. Ghost-writing an opinion to have submitted by a leading community member who supports your cause and agrees to have their name on your submission is another good option.
Most newspapers publish some submissions from local residents called op-eds (i.e., OPposite the EDitorial page). Here's how it works:
- Read the newspaper or check online to determine publishing guidelines (e.g., word count, who to send it to, appropriate format, etc.).
- Write your opinion column carefully. Stay focused on one argument you really want to make. If possible, incorporate something recently in the news or something "newsy" -- such as new research or an upcoming event -- into your opinion.
- Keep your message simple, with a strong opening sentence and a calm tone
throughout. Clearly give your point of view, and back it up with compelling data and material. This may include stories about local families, facts and figures about your community, or a quote from a recent speech. You might find it helpful to use the elevator speech format to construct the main argument for your op-ed.
- Decide on an author. Some newspapers are more likely to print op-eds by prominent residents, such as executives of nonprofit organizations, business leaders, or doctors. If you work for an organization in the community, you may choose to ask an executive with your organization or a member of the board to act as the author on the op-ed.
- Submit your op-ed, and allow a few days for publication. When emailing an op-ed, send it in the body of the email message, not as an attachment.
- After a week or if the item is time-sensitive you may wish to, follow up to be sure the correct editor received it it.
For more on getting your issue covered in the media, get the Texans Care for Children Advocacy Manual . |
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